About Us

About Us – Grit Fit Customs

Grit Fit Customs is a small, veteran owned business based in Myrtle Beach, South Carolina. We specialize in custom shirts, hats, koozies, and gear made with intention, not mass production.

I’m Jim, the guy behind it all. I served in the Marines and spent years as an NYPD detective before shifting gears and starting this business from the ground up. Grit Fit came out of a need to create something real. Something I could build with my hands, take pride in, and pass on to my kids one day.

I’ve always been a straight shooter. I care about the details, I believe in doing things the right way, and I treat every order like it has my name on it, because it does. Whether you’re ordering for your business, your team, or just for fun, I want you to walk away feeling like you got more than what you paid for.

Grit Fit is more than a brand. It’s a mindset. It’s built on work ethic, loyalty, and figuring it out even when things aren’t easy. If that sounds like you, we’ll get along just fine.

Thanks for checking us out. Let’s make something solid together.